Wide Roots represents family-owned, artisan, and responsible winemakers who honor their histories and the traditions of their lands through their products.
Wide Roots is a wine education resource that provides a safe and judgment-free zone for consumers to explore/dive deeper into the diverse world of wine as a whole.
Mission:
To combine original and thoughtfully curated imported wine with an inclusive educational atmosphere that celebrates families, friendships, and diversity.
Values:
WE STRIVE TO INCORPORATE INCLUSION IN EVERYTHING WE DO—FINDING HARMONY IN OUR DIFFERENCES WHILE CELEBRATING OUR SIMILARITIES.
We believe in maintaining and nurturing a diverse, inclusive, and intimidation-free environment.
We are motivated by our desire to welcome new consumers of all backgrounds.
WE TREAT THE REGIONS WE REPRESENT WITH REVERENCE AND HUMILITY.
We recognize that winemaking is a labor of love.
We respect the traditions and values of the winemakers and their regions.
WE ARE PASSIONATE ABOUT BEING A DEPENDABLE AND RELIABLE BUSINESS PARTNER.
We want to establish a personal presence in the marketplace by being in-person and through social media
We are dedicated to earning the trust of our business partners by delivering on our commitments, including exceptional products and service.
WE ENCOURAGE EDUCATION AND EXPLORATION.
We strive to share the stories of our winemakers in order to best represent their products, instill their value, and educate the consumer.
We encourage new consumers to explore wine by allowing their personal preferences to inform their education.